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Dating Site Bans Photos With 'Deceptive' Face Filters

If the best photo of you has the dog filter on it, too bad -- one dating site is becoming a filter-free zone.

Plenty of Fish -- which has been hooking up singles since 2003 -- is forcing users to face reality by banning filters from the platform.

“As of today, images on Plenty of Fish that contain face filters will be moderated and removed," the company said in a  blog post this week.

"So it’s time to head over to your profile and make sure it’s officially filter-free.”

According to a survey conducted by the site, more than 70 percent of singles think face-filtered photos are deceptive.

Photo: Plenty Of Fish

If you aren't familiar with apps such as Snapchat or Instagram, the filters often make users look more attractive -- smoothing skin, widening eyes, and adding cute accessories such as dog and bunny ears.

Plenty of Fish was one of the first dating sites which was free to use, and is available in five different languages. According to its website, the platform has some 70,000 people sign up each day.

Of the 2000 U.S. respondents, half agreed face filters should be banned from all dating apps, while a third said they have passed on messaging a potential match because their photo was too heavily filtered.

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"When looking for a partner online, it’s important that users feel like they’re seeing their matches as the real them in their photos, and not the glossed over, puppy-faced version a filter would supply," Plenty of Fish said.

"10 percent of singles said their first thought when seeing a potential match with a face filter on their profile is that they’re not serious about finding someone, and 9 percent said they’re immature."

When it comes to specific filters, the dog filter -- which gives you puppy ears, nose and a tongue -- was voted the worst of all.

Bunny ears and fake glasses came in a close second and third respectively.

The dog and rabbit filters were the most hated among survey respondents. Photo: taken in the name of research by 10 daily staff

Plenty of Fish is part of Match Group, which also owns Tinder and OkCupid.

The Canadian company expects to have fully audited all 70 million of the images on its platform for face filters before the end of the year.

The use of filters on dating sites and apps has raised some interesting conversations in recent times.

One young man even managed to convince hundreds of Tinder matches he was actually a woman, using a popular Snapchater gender swap filter.

Twenty-year-old Jake Askew -- posing as his female alter-ego 'Jess' -- was flooded with around 400 matches from men eager to get to know Jess a little better.

It was just one of multiple similar pranks carried out by Tinder users.

There is so far no word whether other digital dating services -- such as the ever-popular Tinder, Hinge and Bumble -- will follow suite and faze out the filter.

Contact vquested@networkten.com.au