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Instagram Snubs Slimming Products And Cosmetic Surgery To 'Reduce The Pressure' On Teens

You'll now see fewer ads and celebrity endorsements for skinny tea and lip fillers on Instagram and Facebook, particularly if you're under 18.

Instagram has announced stricter measures on posts related to weight loss products and cosmetic surgery and the changes will also apply to Facebook, which owns Instagram.

The new rules will result in age restrictions being applied to some posts, while others such as those that make a “miraculous claim” and are linked to things like discount codes, will be banned or removed.

"We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media," Emma Collins, Instagram's public policy manager said.

Collins said the company worked with external experts to make the changes, including outspoken body positivity activist Jameela Jamil

Jamil said the move was a "huge win" in the fight against the diet and detox industry.

READ MORE: Jameela Jamil Wants You To Call Out Online Diet Products

Jamil -- who founded the I Weigh movement -- regularly calls out fellow celebrities for promoting potentially harmful diet products.

“This is a huge win for our ongoing fight against the diet/detox industry. Facebook and Instagram taking a stand to protect the physical and mental health of people online sends an important message out to the world,” she said.

A recent British survey of  4,505 adults found that one in eight had considered taking their own lives because of concerns related to body image.

The survey also found that nearly half of the 18 to 24-year-olds blamed social media for their anxieties about their appearance.

READ MORE: The Rise Of 'Snapchat Dysmorphia': Using Surgery To Look Like A Filter

Locally, the announcement by the social media behemoth is being well-received.

"We do welcome this news- we know that young women and girls are under enormous pressure to conform to impossible standards of beauty, and that this toxic content on Instagram contributes to that," Caitlin Roper, campaigns manager, Collective Shout told 10 daily.

The Australian-based organisation that campaigns against the objectification of women and sexualisation of girls said there is still a lot more that social media companies must do.

READ MORE: Child Instagram Models: 'Deleting Penis Photos' Is A 'Full Time Job'

Just this week, the organisation published an article with concerns about sexualised content of underage girls on Instagram, where Roper says "mothers are essentially pimping out their daughters" and argues that Instagram should stop providing a platform for these sexualised images of minors.

"After reporting some pages, Instagram reported that no community guidelines have been breached. Some of these accounts are linked to Patreon accounts where viewers (which appear to be paedophiles, based on comments) can pay for subscriptions to more content, like underage girls washing the dog in a bikini."

Contact the author alattouf@networkten.com.au